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Writer's pictureVerity Eyre

AI Trends for 2024

Updated: Jan 2, 2024

Artificial Intelligence (AI) is rapidly evolving and it is a challenge for businesses to keep up. In this article, we will explore some of the top AI trends predicted for 2024 and the potential impacts and opportunities this presents to businesses. Below the following Infographic, you can read more about Multimodal AI, Agentic AI, Open Source AI, RAG, how quantum computing can superpower AI capabilities, and the impact of AI on the Metaverse


AI Trends 2024 Infographic
AI Trends 2024 Infographic


Multimodal AI


Multimodal AI allows machines to process text, images, and sound concurrently. Multimodal AI can analyse different types of data simultaneously to gain a deeper understanding and interpretation of complex information. Here are some examples of how it can be applied in different industries:


a. Social Media Analysis

  • Sentiment analysis (text)

  • Image recognition (visual)

  • Emotion detection from voice notes (Audio)

Analysis across various data types provides more accurate insights into user behavior and sentiment.


AI Trends 2024
An AI brain

b. Healthcare Diagnostics

  • Processing medical images

  • Patient historical data

  • Real-time vitals

Multimodal AI can combine these sources of information to provide doctors with comprehensive patient profiles, leading to more accurate diagnoses.


c. Software Development and Design

  • Analysing project requirement documents (text)

  • Understanding wireframes (images)

  • Extracting insights from recorded client meetings (sound)

Multimodal AI can automatically generate code snippets or design elements, reducing human effort and error in the software development process.


The Impact of Multimodal AI

As this technology advances further in 2024, organisations can expect enhanced decision-making capabilities backed by richer insights.


Agentic AI


Agentic AI systems are proactive and autonomous, going beyond basic data analytics tools. These systems:

  • Initiate actions without human intervention, which helps streamline processes and respond quickly to changing conditions.

  • Operate independently, continuously learning from each interaction and improving over time using adaptive algorithms.

  • Drive decision-making with great accuracy via complex datasets and predictive analytics.


Use of Agentic AI in Data Collection and Analysis


Using Agentic AI for data collection and analysis enables organisations to:

  • Collect vast amounts of data from different sources, including IoT devices and sensors that provide real-time information.

  • Apply advanced pattern analysis techniques, such as machine learning and neural networks, to discover trends that may go unnoticed by human analysts.


Applications of Agentic AI in Various Industries

Different industries can benefit from Agentic AI through applications such as:

  1. Predictive maintenance in manufacturing: Systems predicting equipment failures before they happen, minimising downtime and costly repairs.

  2. Personalised customer experiences in retail: Algorithms analysing customer behavior patterns to offer tailored recommendations and services, enhancing the overall shopping experience.


This emphasis on agentic AI highlights the move towards systems that not only enhance human abilities but also act independently, ensuring effectiveness and innovation in data-driven environments.


Open Source AI


Open source AI plays a crucial role in making artificial intelligence technologies more accessible to everyone. Many advanced models and tools are available with open source code, which increases accessibility for organisations and individual developers.


Benefits of Open Source AI:

  • Cost Efficiency: Open source AI removes the financial barriers that come with using proprietary software. This allows smaller businesses and startups to take advantage of advanced AI capabilities without having to make significant investments.

  • Innovation and Collaboration: Open source AI encourages collaboration among developers worldwide, leading to faster innovation through shared enhancements to existing algorithms.

  • Flexibility and Customisation: Users have the freedom to modify and customise AI models according to their specific requirements. This flexibility is not always possible with closed-source solutions.


Limitations of Using Open Source AI:

  • Support and Maintenance: Dependence on a community for updates may be less reliable compared to having dedicated support from a commercial vendor.

  • Complex Integration: Integrating open source tools into existing systems might require extensive expertise due to less standardised documentation or interfaces compared to proprietary alternatives.

  • Variable Quality: The quality of open source projects can vary significantly, so careful evaluation is necessary before use.


Retrieval-augmented Generation (RAG)


Retrieval-augmented Generation (RAG) is a significant advancement in AI's text generation capabilities as it combines retrieval of factual information with generative models to produce more accurate and trustworthy results.


How RAG Enhances AI Performance


RAG improves AI text generation performance by:

  • Combining Techniques: It uses large language models to generate text and simultaneously queries data to retrieve relevant facts.

  • Reducing Hallucinations: RAG cross-references the generated content with retrieved data, ensuring outputs are grounded in reality - minimising hallucinations.

  • Integrating Dynamic Knowledge: Unlike static language models, RAG can pull information from updated databases, ensuring that the generated content reflects the most current information available.


Examples of RAG's Application

Some examples of how RAG can be applied include:

  1. Chatbots and Virtual Assistants: These AI systems can use RAG to provide users with factual answers sourced from up-to-date datasets.

  2. Customer Support Systems: In enterprise settings, RAG-powered systems can assist customer support through provision of contextually relevant and factually accurate responses.

  3. Supply Chain Management: RAG can also be utilised in managing supply chains - retrieving real-time data and generating insights for decision-making.


The implementation of RAG across platforms signifies a shift towards more reliable AI systems that are capable of providing factual information.


Quantum Computing: A Catalyst for Advancing AI Capabilities


Quantum computing is at the forefront of technological innovation, offering new possibilities for artificial intelligence advancement. Applying principles from quantum mechanics, quantum computers can perform calculations much faster than traditional systems, providing opportunities to solve very complex problems that are currently difficult to tackle.


How Quantum Computing Could Impact Artificial Intelligence:

Here are some areas where quantum computing can have a significant impact on AI:

  1. Optimisation Problems: Quantum algorithms are particularly effective at finding the best solutions among a large number of possibilities. Industries that heavily rely on optimisation, such as logistics, finance, and energy, could benefit greatly from this capability.

  2. Machine Learning Enhancements: Quantum computing can process and analyse vast amounts of data. This enables more efficient feature selection and kernel methods, which could lead to more accurate predictive models.

  3. AI Research Acceleration: Quantum computing allows scientists to generate and test hypotheses at a much faster rate, leading to faster advancements in AI models.

  4. Business Applications: Businesses are looking forward to using quantum AI in areas like risk assessment and market analysis. The increased computational power provided by quantum computing could uncover insights that were previously inaccessible.

The Metaverse: Where AI, AR, and VR Converge


The Metaverse represents a significant evolution in how individuals interact with technology, where the power of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) converge.


AI Possibilities in the Metaverse

  • E-commerce - Virtual shopping experiences powered by AI.

  • Gaming - Dynamic storylines and intelligent characters driven by AI.

  • Virtual social interactions - AI avatars



AI is here to stay and organisations who pretend otherwise, may struggle to keep up. However, the exponential pace of advances and adoption pose challenges for all organisations.


If you would like guidance, extra resource, or specialist expertise around artificial intelligence, our professional services for enterprise and professional services for SMEs can help. Contact us for more information and a free, no obligation, consultation.


This article was written by MCATS IT Ltd, specialists in IT solutions.

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